What is Multilingual SEO?
Multilingual SEO is a way to increase organic traffic to your website so that people start visiting your website through search results. A multilingual website means when you create a website in your desired language, for example: french, german, Spanish. or whether you translate your existing English language website into another language.
5 Search Engine Optimization Tips for Multilingual Site
URLs play an essential role in Multilingual SEO. For example:
I have an English language website abc.com. But when it comes to changing to other languages like french or german. There are a few choices when it comes to domain structure:
Use Top Level Domain (abc.fr)
Each of these can be useful, but subdomains and subdirectories are the easiest part.
Google uses hreflang tags to understand the location and region of the webpage. Popular CMS like WordPress and Drupal have an inbuilt feature.
An hreflang tag could look like this:
<link rel=”alternate” hreflang=”de” href=”https://iseoagency.com/de/” />
link rel=”alternate”: This tag is the alternate version of this page.
hreflang=”de”: This tag means it’s in the German language.
href=”https://iseoagency.com/de/: This tag means that the URL can found on this page
Doing keyword research is the next step to take things seriously. The best way is to study your competitor’s site like their page titles, key phrases, headings, and make a list of all of them.
Translating content is very crucial when it comes to rank your website in search results. It is not just translating outer page content, but translating metadata like page titles and meta description is one step forward in your SEO campaign.
Let’s get started with multilingual SEO services offered by iseoagency.com. We are a group of multilingual SEO experts that can help you with your website’s SEO and in return, what you will get is targeted traffic and quality leads for sure.